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google_dfp_ad_server [2017/03/27 20:23] admin |
google_dfp_ad_server [2017/03/27 20:27] (current) admin |
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| **Why can't I see my ads?** | **Why can't I see my ads?** | ||
| - | * DFP uses a complicated algorithm for serving ads, in order to meet the specified number of impressions. They are being shown full-site, but the users it displays the ad to depends on their browsing activity/interests/other ads clicked/etc. | + | * DFP uses a complicated algorithm for serving ads, in order to meet the specified number of impressions. They are being shown full-site, but the users it displays the ad to depends on their browsing activity/interests/other ads clicked/etc. This form of serving ads is beneficial, in that it programmatically serves ads to users who are more likely to click the ad. |