Pacific Media Group Employee Wiki

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====== Tags: DOs and DON’Ts ======

**NOTE: These are simply guidelines, but use your best judgement when adding tags.   Sometimes being more specific with tags can help with search engine results**

  - DO use tags liberally. A tag doesn’t need to be a summary of the entire post; it could describe just one section. If it can be applied to more than one post, go ahead and create a tag for it.

  - DO have fun with tags. Unlike with categories, which users depend on more for navigation, you can play around a bit more with tags. Try using longer phrases, hashtags, quotes, jokes; as long as they fulfill their purpose of linking like posts together and helping readers navigate your site.

  - DO use descriptive tags that can stand on their own and still be clear. For example, an ecommerce website would be better off using the tag “programmable coffee makers” instead of just “programmable.” Think about the permalinks and anchor text for internal links you’re creating and how search engines will understand them.

  - DON’T capitalize tags. It’s common practice to capitalize categories, but use lowercase for tags. This isn’t required, and by no means universal, but it’s fairly standard and helps to maintain the distinction between the taxonomies for you and your readers.

  - DON’T create a tag that only applies to one post. Tags shouldn’t be too specific (for instance, a duplicate of the post title). The purpose of tags is to link related posts together, not just label them.

  - DON’T use too many tags. How many tags are enough? Again, there’s no right answer for every blog. You’ll find answers all over the place, from 2-3 per post, to 30 or more. Just try to be consistent for each post, and keep in mind that each tag you create will generate a new archive page on your website— how useful will that page be? If you have a very large amount of posts, you may want to consider getting rid of or merging tags that only link 2 or 3 posts.

===== The Gist =====
- The more tags you use, the better chances of a reader finding your article.  Don't use more than 30 tags.   Think of tags as an "index" for a book, while categories are the "table of contents".  Keep tags in lowercase.  While tags are more specific than categories, they should be general enough that they could be used with multiple articles.
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